Subscription Stories: True Tales from the Trenches How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
Sep 18, 2024
Katie Vanneck-Smith, the CEO of Hearst UK, shares her expertise in transforming magazine subscriptions into rich membership experiences. She delves into creating emotional connections with audiences through tailored membership strategies. The conversation touches on the impact of generative AI on publishing, contrasting the ongoing promise of news with the unique offerings of specialty content. Vanneck-Smith emphasizes the importance of community engagement and the need for leadership to connect directly with customers to foster loyalty.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Evolution of Subscriptions in UK Media
01:35 • 11min
The Forever Promise in Subscription Models
12:54 • 7min
Tailored Membership Strategies in Magazines
20:01 • 14min
Membership Redefined: Subscriptions and Community
34:31 • 7min
Cultivating a Membership Mindset in Leadership
41:40 • 2min