How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
Subscription Stories: True Tales from the Trenches
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Membership Redefined: Subscriptions and Community
This chapter delves into the evolving concept of membership within magazine subscriptions, focusing on its role in both member retention and attraction. It also examines the influence of generative AI on specialty publishing while underscoring the essentiality of human creativity and community in a tech-driven landscape.
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