Katie Vanneck-Smith

Katie Vanneck-Smith, the CEO of Hearst UK, shares her expertise in transforming magazine subscriptions into rich membership experiences. She delves into creating emotional connections with audiences through tailored membership strategies. The conversation touches on the impact of generative AI on publishing, contrasting the ongoing promise of news with the unique offerings of specialty content. Vanneck-Smith emphasizes the importance of community engagement and the need for leadership to connect directly with customers to foster loyalty.