How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
Subscription Stories: True Tales from the Trenches
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Tailored Membership Strategies in Magazines
This chapter explores how different magazine brands implement membership models tailored to their unique audiences, highlighting the significance of emotional connections. Through examples from Cosmopolitan and Good Housekeeping, it emphasizes the diverse motivations for engagement and the benefits of customizing offerings. The discussion also introduces a framework for managing memberships alongside subscriptions, applying behavioral economics to enhance member value and brand loyalty.
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