Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

The power of strategic narrative | Andy Raskin

May 28, 2023
Andy Raskin, a narrative expert known for his work with clients like Gong and Salesforce, shares his insights on crafting powerful strategic narratives. He explains how these narratives can unify teams and resonate with customers, using Salesforce as a case study. Raskin introduces a five-step framework for creating engaging stories and emphasizes the importance of leadership in aligning narratives with company vision. He also discusses the shift in corporate training narratives and the emotional challenges teams face during this creative process.
01:02:49
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Episode guests

Andy Raskin

Podcast summary created with Snipd AI

Quick takeaways

  • Starting with a shift in the world from the old game to the new game is more effective than focusing on problem and solution in a pitch.
  • A strategic narrative creates a sense of urgency by naming the old game and the new game, rallying people around a movement.

Deep dives

The Shift from Old Game to New Game

The traditional pitch method focuses on problem and solution, while a more effective strategy is to start with a shift in the world, from the old game to the new game.

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