Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

CHAPTER

Intro

This chapter explores the power of strategic narrative in product pitching, contrasting it with conventional approaches. Using Salesforce as a case study, it emphasizes the importance of defining a movement to create compelling pitches that resonate with customers and align teams.

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