Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

CHAPTER

Crafting Engaging Strategic Narratives

This chapter outlines a five-step framework for developing a compelling strategic narrative aimed at engaging potential customers. It highlights the significance of co-creating stories with the audience to foster a deeper connection and commitment to the brand's mission.

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