Andy Raskin, a narrative expert known for his work with clients like Gong and Salesforce, shares his insights on crafting powerful strategic narratives. He explains how these narratives can unify teams and resonate with customers, using Salesforce as a case study. Raskin introduces a five-step framework for creating engaging stories and emphasizes the importance of leadership in aligning narratives with company vision. He also discusses the shift in corporate training narratives and the emotional challenges teams face during this creative process.

Andy Raskin, a renowned figure in the B2B space, dives into the art of impactful sales narratives. He emphasizes the shift from founder-led pitches to creating universal stories that resonate across teams. Andy discusses the importance of CEO involvement in storytelling and how it frames market changes. He shares insights on effective communication, urging leaders to convey the benefits of new approaches and foster a sense of movement rather than just selling products. Rich anecdotes and strategies make this a must-listen for anyone in sales.

#025: A company without a story is a company without a strategy. Learn how to create a narrative that will reshape your buyers' journey, and hear Steve and Andy's thoughts on why LinkedIn, Andy's mom, and Ultimate Frisbee are all awesome.

Andy Raskin, a prominent Strategic Narrative consultant, discusses the importance of strategic narrative in conveying a company's value to investors. Topics include naming the old game and the new game, interpreting market transitions as 'life and death' stakes, updating a company's strategic narrative, and examples of impactful sales decks.

Guest Andy Raskin, known for The Greatest Sales Deck I’ve Ever Seen, discusses sparking a movement with a strategic narrative. They explore the importance of shifting messaging, creating a movement over a category, defining a movement, and utilizing a strategic narrative beyond sales and marketing.