
Run the Numbers
E21: Building the Storytelling Muscle for CFOs with Andy Raskin
Jan 3, 2024
Andy Raskin, a prominent Strategic Narrative consultant, discusses the importance of strategic narrative in conveying a company's value to investors. Topics include naming the old game and the new game, interpreting market transitions as 'life and death' stakes, updating a company's strategic narrative, and examples of impactful sales decks.
41:13
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Strategic narratives shift focus from selling a product to creating a movement, enhancing company positioning.
- Naming the old game in business narratives highlights unique value propositions and innovation, aiding in effective differentiation.
Deep dives
Importance of Storytelling in Finance
Storytelling is highlighted as a crucial skill for individuals working in finance, strategy, or operations at fast-growing tech companies. The podcast emphasizes that numbers should serve as characters within a broader narrative, rather than being seen in isolation as just numerical data. By incorporating storytelling into career advice and company messages, professionals can create a more compelling and impactful communication strategy that resonates with audiences.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.