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Run the Numbers

E21: Building the Storytelling Muscle for CFOs with Andy Raskin

Jan 3, 2024
Andy Raskin, a prominent Strategic Narrative consultant, discusses the importance of strategic narrative in conveying a company's value to investors. Topics include naming the old game and the new game, interpreting market transitions as 'life and death' stakes, updating a company's strategic narrative, and examples of impactful sales decks.
41:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Strategic narratives shift focus from selling a product to creating a movement, enhancing company positioning.
  • Naming the old game in business narratives highlights unique value propositions and innovation, aiding in effective differentiation.

Deep dives

Importance of Storytelling in Finance

Storytelling is highlighted as a crucial skill for individuals working in finance, strategy, or operations at fast-growing tech companies. The podcast emphasizes that numbers should serve as characters within a broader narrative, rather than being seen in isolation as just numerical data. By incorporating storytelling into career advice and company messages, professionals can create a more compelling and impactful communication strategy that resonates with audiences.

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