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E21: Building the Storytelling Muscle for CFOs with Andy Raskin

Run the Numbers

CHAPTER

Strategic Narratives: Transforming Pitching into Movements

This chapter explores the shift towards strategic narratives in business pitching, focusing on B2B companies in the software industry positioning themselves as movements rather than product sellers. It discusses the importance of storytelling in creating a 'movement' when pitching ideas, using examples like the evolution of category names in defining new markets.

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