Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

CHAPTER

From Code to Story: The Consultant's Journey

This chapter chronicles an individual's transition from coding to becoming a consulting expert in crafting compelling narratives for CEOs. It emphasizes the transformative power of storytelling in business communication and illustrates how a strategic narrative can align teams and drive success across various functions. Through practical examples from companies like Salesforce and insights into the art of narrative, the chapter reveals how embracing innovative storytelling can redefine market positioning and customer engagement.

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