Forcing people into mandatory DE&I training can backfire, leading to resistance and increased bias.
Creating compelling DE&I initiatives that offer choices and autonomy can lead to better outcomes and less bias.
Deep dives
The Importance of Following the Science in DE&I
A scientific approach to diversity, equity, and inclusion (DE&I) is crucial for making informed decisions in this constantly evolving landscape. Neglecting or ignoring scientific evidence can lead to misguided efforts that hinder progress. Science can provide valuable insights into the effectiveness of DE&I initiatives, helping organizations design solutions that work. One counterintuitive insight is that mandatory diversity training can actually backfire, leading to resistance and increased bias. Instead, making DE&I initiatives compelling and giving individuals a sense of autonomy can lead to better outcomes. Understanding the psychological factors at play, such as autonomy, relatedness, and certainty, can inform the design of more effective DE&I strategies. Experimentation is also key, as it allows organizations to test different approaches and measure the impact of their initiatives.
The Downside of Mandatory Training
Research suggests that mandatory diversity training can elicit negative reactions, including anger, resistance, and anxiety. This is because individuals may perceive their need for autonomy and choice as being threatened by a mandatory approach. In contrast, providing individuals with options and autonomy can result in more positive outcomes. Studies have shown that offering choices and framing training as compelling rather than mandatory leads to less bias and better engagement. Additionally, mandatory training has been found to have an adverse impact on increasing diversity among managerial and leadership levels. It is crucial to consider the potential negative consequences of mandating diversity training and explore alternative approaches to foster inclusivity and create a more positive impact.
Creating Compelling DE&I Initiatives
To make DE&I initiatives compelling, it is important to create a towards response in individuals, rather than an away response. This can be achieved by designing strategies that tap into individuals' intrinsic motivations and goals. Leveraging managers' involvement and influence can also increase engagement and promote a sense of relatedness. Allowing individuals to feel a sense of autonomy and control over their participation and offering choices can enhance their perception of autonomy. Additionally, minimizing friction and making it harder to not participate than it is to participate can encourage active engagement. By following these principles and experimenting with different approaches, organizations can create more compelling DE&I initiatives.
Measuring Behavior Change and Experimenting with Strategies
Measuring the effectiveness of DE&I initiatives is crucial for understanding their impact and making informed decisions. Instead of solely relying on net promoter scores (NPS) or participants' satisfaction, measuring behavior change is a more accurate indicator of the effectiveness of training programs. One way to measure behavior change is through a Behavior Change Percentage (BCP), which assesses how frequently individuals apply the learned habits. Conducting experiments and collecting data on the outcomes of both mandatory and compelling initiatives is essential to identify the most effective strategies. Experimentation should focus on creating compelling experiences, providing autonomy, and promoting behavior change.
Creating a culture that maps to the modern landscape of diversity, equity and inclusion requires a scientific approach. Here’s what science taught us: forcing people into DE&I training doesn’t work. In this episode, NLI’s co-founder and CEO Dr. David Rock, and consultants Camille Inge and Dr. Paulette Gerkovich reveals the real key to behavior change. Listen in as they review the research helping us to understand what truly works.
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