The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO SELL CHANGE AS WELL AS YOUR PRODUCT IN B2B SALES AND SELLING

Jul 23, 2024
Explore how adopting a performance mindset in sales can elevate techniques, drawing parallels with music and sports. Discover the significance of consistent practice, as one guest shares their journey from drumming to sales. Dive into B2B complexities, focusing on emotional resistance to change and the importance of tailored approaches. Learn about the critical role of reading social cues and fostering genuine connections with clients, emphasizing that successful sales hinge on strategy and empathy rather than just pitches.
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