

HOW TO SELL CHANGE AS WELL AS YOUR PRODUCT IN B2B SALES AND SELLING
Jul 23, 2024
Explore how adopting a performance mindset in sales can elevate techniques, drawing parallels with music and sports. Discover the significance of consistent practice, as one guest shares their journey from drumming to sales. Dive into B2B complexities, focusing on emotional resistance to change and the importance of tailored approaches. Learn about the critical role of reading social cues and fostering genuine connections with clients, emphasizing that successful sales hinge on strategy and empathy rather than just pitches.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
The Performance Mindset in Sales: Lessons from Music and Sports
02:31 • 3min
The Importance of Practice in Sales Performance
05:09 • 4min
From Drumming to Selling
08:54 • 4min
Navigating B2B Sales Complexities
13:06 • 11min
Navigating the Emotional Landscape of B2B Sales
24:09 • 7min
The Art of Successful Sales
31:03 • 14min