The BarberShop with Shantanu

With TWO PROFITABLE UNICORNS, Asish Mohapatra Founder OfBusiness is making people rich | S1E3 Part 1

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Aug 20, 2022
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INSIGHT

Obscurity Can Be A Moat

  • Competition often follows obvious, glamorous markets; obscure sectors stay underexploited.
  • Choosing non-intuitive sectors creates a natural moat against copycats.
INSIGHT

Pick Unglamorous Gaps For Durability

  • Do unglamorous, non-intuitive businesses to reduce competition and build defensibility.
  • Asish Mohapatra chose steel, aluminium and chemicals because few people think about those raw-material gaps.
ADVICE

Use A 3‑Point Decision Filter

  • Focus on three things: profitability, a clean (governed) business, and growth in that order.
  • Use that tripod as your decision filter to spot gaps and expand adjacently without abandoning your base.
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