The Importance of Non-Intuitive Thinking in Business

When I was growing up I was obsessed with money and thought that was the currency around which everything was measured right though I had nothing to do with money my parents both sides were academicians. From that I realized that one of the key ways in which you can make a lot of money is if you don't get copied because if you're doing something very well somebody will copy you and just get lost. So as long as it is non intuitive more people are not thinking about it if they're notthinking about it likely won't get copied so that's the thought which actually provoked me to do things that that we do in our businessWe said okay let's do stuff that the common mind does