Shantanu Khosla, former MD of Procter & Gamble in India, shares priceless insights from his extensive brand-building experience. He explores the latest consumer trends and the transformative potential of technology in marketing. With a live audience, Shantanu dives into the emerging grooming market and the shift in young males' preferences. He discusses effective marketing strategies and how to build a hit product that resonates with consumers. Plus, listeners get insider tips on how to outsmart industry giants like Gillette!

Deep Bajaj, the founder of Sirona, shares his remarkable journey from earning a ₹6,000 salary to leading a ₹450 Cr women's hygiene brand. He humorously recounts his first job and the challenges he faced while identifying a market gap for products like Pee Buddy. Deep also reflects on his experience in Australia and the emotional toll of entrepreneurship. The conversation dives into breaking taboos around women’s hygiene, innovative product development, and the importance of building trust in this often-overlooked market.

A former CEO shares his remarkable journey from building Puma into a market leader in India to founding Agilitas with a massive 600 Cr seed fund. The discussion delves into the challenges of establishing a global premium sports brand from India, innovative strategies for talent attraction, and the evolution of sportswear. There's a focus on the tension between authenticity and sensationalism in branding, the dynamics of startup culture, and the need for sustainable practices in fashion. Insights on navigating India's footwear manufacturing landscape complete this engaging conversation.

In this engaging episode of Shantanu’s podcast, we’re joined by @VarunMayya, a visionary entrepreneur, tech innovator, and author known for his cutting-edge insights on technology and content creation. Together, Varun and Shantanu discuss a variety of compelling topics, from the potential of AI avatars and deepfake technology to the evolving relationship between AI and content creation.Varun offers his unique perspective on how to build long-term intellectual property, and develop personal branding strategies. Discover how AI, technology, and innovative thinking are revolutionizing content creation and personal branding. Don’t miss this thought-provoking conversation packed with actionable advice and forward-looking perspectives on tech, AI, and content creation!Want to Join the Action IRL?Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!Here’s how to jump in:1. Sign up through the link in bio.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaunThis is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

Revant Himatsingka, known as Foodpharmer, is a content creator dedicated to exposing misleading marketing in the food industry. He shares his transition from corporate life to health-focused content, emphasizing authenticity and ethical dilemmas in brand sponsorships. Revant discusses monetization strategies for aspiring creators and envisions a future where transparency in health promotes informed consumer choices. He also reviews innovative products, including a sustainable shaving brand, and humorously reveals his ambition to become the Health Minister in 2029.

In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina. Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration.Think you have what it takes to be India’s Smartest Creator? Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up through the link below2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun.This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9#Razorpreneur #IndiaKaSmartestCreatorKaun #BombayShavingCompany #ShantanuDeshpande #TanmayBhat #Entrepreneurship #contentcreation

Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke.In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet.Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.🚀 Want to Join the Action IRL?Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up on the link below.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaunThis is your chance—don’t let it slip by! Show us what you’ve got and register here:https://bit.ly/3Y6LZU9

Sahiba Bali, a dynamic professional with a footprint in Bollywood, Netflix, and Zomato, shares her inspiring journey through multiple careers. She reveals how her Zomato experience expanded her connections and shaped her brand-building vision. Sahiba emphasizes the power of storytelling in engaging audiences and the importance of adaptability in content creation. She also addresses the challenges of fame and the necessity of a strong support system. Get ready to be motivated by her innovative strategies and entrepreneurial spirit!

Kenny Sebastian is known to be a comedic maestro who is celebrated for his stand ups like Middle Class Restaurant Problems; Indian Parents, OCD and Electricity at Home. He has masterfully turned the mundane into hilarious anecdotes, captivating audiences across the globe with his relatable charm.In this episode, @KennySebastian shares his inspiring journey and thoughts on building a brand that runs in the long run - in his conversation with Shantanu Deshpande. Find how Youtube helped him go viral and touch the lives of so many people.Kenny reveals how he draws inspiration from major companies like Google to understand business strategies and shares the key lessons he's learned from business books like Small Giants. He opens up about his fear of scalability and how he almost gave up before his viral success with Middle Class Restaurant Problems. This episode serves as a masterclass for anyone looking to build a lasting brand with meaningful impact.Additionally, for young artists and entrepreneurs, it’s packed with invaluable insights and practical advice on creating engaging content and growing an audience.Want to Join the Action IRL?Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!Here’s how to jump in:1. Sign up through the link in bio.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun.

Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke. In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet. Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.🚀 Want to Join the Action IRL?Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up through the link in bio.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaunThis is your chance—don’t let it slip by! Show us what you’ve got and register here:https://bit.ly/3Y6LZU9