2 CEOs vs 2 GEN Zs | The Bridge S1E4: Is Entrepreneurship in India Still Worth It?

Is Startup a real problem-solver or just a way out of toxic jobs?

For next-gen, it’s the real escape from 9-to-5s and societal expectations. But as startup culture grows louder, are the deeper motivations being overlooked?

In this episode of The Bridge, Shantanu hosts a multi-generational roundtable with industry veterans, Abhijeet Dabas (Nykaafashion Executive VP & Business Head - Fashion) and Ankush Grover (Rebel Foods - Co-Founder & CEO), who unpack what decades in finance and leadership have taught them. From the other side, Vidit Dugar (Chief of Staff at Bombay Shaving Company), and Akansha Padmane (Final-year Undergraduate at IIT Bombay), representing the Gen Z lens, question whether the facade of hustle culture hides the harsher reality.

Together, they debate on:

1.⁠ ⁠If startups are driven by purpose or frustration

2.⁠ ⁠Why bad jobs often spark better ideas, Gen Z redefines

3.⁠ ⁠How ‘act like an owner’ mindset wins the game, with zero funding

4.⁠ ⁠Why failure might open more doors than success, Founders decoded.

If you’ve ever thought, “Should I just leave everything and start up?”, this conversation is a must-watch.

🎧 Watch now to hear both sides and determine if Entrepreneurship is still worth the hype.