
The BarberShop with Shantanu
Hi, thanks for stopping by!
My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. My company has scaled to 1500+ Cr value (if this metric means anything haha), but more importantly, is a loved personal care brand which has scaled to 50L households and 1L stores in 5 years.
The BarberShop was started with a clear thesis - India needs to create approximately a million jobs a month, currently, we create almost two hundred thousand. Our ‘Funda’ is to simplify entrepreneurship and make it accessible to everyone in the country so we inculcate an enterprising habit in the 23-24 year old of today.
After the love received by S1, we have decided to go beyond conversations on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success.
Latest episodes

Jan 24, 2025 • 1h 45min
Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene
Deep Bajaj, the founder of Sirona, shares his remarkable journey from earning a ₹6,000 salary to leading a ₹450 Cr women's hygiene brand. He humorously recounts his first job and the challenges he faced while identifying a market gap for products like Pee Buddy. Deep also reflects on his experience in Australia and the emotional toll of entrepreneurship. The conversation dives into breaking taboos around women’s hygiene, innovative product development, and the importance of building trust in this often-overlooked market.

Jan 17, 2025 • 2h 9min
How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India
A former CEO shares his remarkable journey from building Puma into a market leader in India to founding Agilitas with a massive 600 Cr seed fund. The discussion delves into the challenges of establishing a global premium sports brand from India, innovative strategies for talent attraction, and the evolution of sportswear. There's a focus on the tension between authenticity and sensationalism in branding, the dynamics of startup culture, and the need for sustainable practices in fashion. Insights on navigating India's footwear manufacturing landscape complete this engaging conversation.

Nov 17, 2024 • 1h 27min
How AI and Deepfakes are changing Content Creation for Modern Businesses? Varun Mayya | Shantanu
Delve into the fascinating world of AI and deepfake technology transforming content creation. Discover unique insights on building personal branding strategies and long-term intellectual property. Explore how authenticity plays a crucial role in digital storytelling. Learn about innovative content strategies that enhance engagement while balancing automated processes with the human touch. The conversation also highlights the vital dynamics of personal branding and the emerging role of individual creators in the evolving landscape of marketing and media.

Nov 14, 2024 • 45min
Inside the Business of Health: Foodpharmer Shares the Stories Behind Exposing Maggi, Horlicks
Revant Himatsingka, known as Foodpharmer, is a content creator dedicated to exposing misleading marketing in the food industry. He shares his transition from corporate life to health-focused content, emphasizing authenticity and ethical dilemmas in brand sponsorships. Revant discusses monetization strategies for aspiring creators and envisions a future where transparency in health promotes informed consumer choices. He also reviews innovative products, including a sustainable shaving brand, and humorously reveals his ambition to become the Health Minister in 2029.

Nov 13, 2024 • 12min
What Makes India’s Top Creators So Successful? Tanmay Spills the Secrets With Shantanu
In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina. Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration.Think you have what it takes to be India’s Smartest Creator? Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up through the link below2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun.This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9#Razorpreneur #IndiaKaSmartestCreatorKaun #BombayShavingCompany #ShantanuDeshpande #TanmayBhat #Entrepreneurship #contentcreation

Nov 13, 2024 • 1h 9min
How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu
Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke.In this episode, @YashrajMukhateOfficial shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet.Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.🚀 Want to Join the Action IRL?Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up on the link below.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaunThis is your chance—don’t let it slip by! Show us what you’ve got and register here:https://bit.ly/3Y6LZU9

Nov 13, 2024 • 25min
Secrets of Brand Building with @sahibabalii and Shantanu: Lessons from Bollywood, Netflix & Zomato
Sahiba Bali, a dynamic professional with a footprint in Bollywood, Netflix, and Zomato, shares her inspiring journey through multiple careers. She reveals how her Zomato experience expanded her connections and shaped her brand-building vision. Sahiba emphasizes the power of storytelling in engaging audiences and the importance of adaptability in content creation. She also addresses the challenges of fame and the necessity of a strong support system. Get ready to be motivated by her innovative strategies and entrepreneurial spirit!

Nov 11, 2024 • 1h 41min
How YouTube Changed Kenny Sebastian's Stand-Up Comedy Career: A Podcast with Shantanu Deshpande
Kenny Sebastian is known to be a comedic maestro who is celebrated for his stand ups like Middle Class Restaurant Problems; Indian Parents, OCD and Electricity at Home. He has masterfully turned the mundane into hilarious anecdotes, captivating audiences across the globe with his relatable charm.In this episode, @KennySebastian shares his inspiring journey and thoughts on building a brand that runs in the long run - in his conversation with Shantanu Deshpande. Find how Youtube helped him go viral and touch the lives of so many people.Kenny reveals how he draws inspiration from major companies like Google to understand business strategies and shares the key lessons he's learned from business books like Small Giants. He opens up about his fear of scalability and how he almost gave up before his viral success with Middle Class Restaurant Problems. This episode serves as a masterclass for anyone looking to build a lasting brand with meaningful impact.Additionally, for young artists and entrepreneurs, it’s packed with invaluable insights and practical advice on creating engaging content and growing an audience.Want to Join the Action IRL?Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!Here’s how to jump in:1. Sign up through the link in bio.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun.

Nov 8, 2024 • 1h 9min
How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu
Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke. In this episode, @YashrajMukhateOfficial shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet. Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.🚀 Want to Join the Action IRL?Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)Here’s how to join the challenge:1. Sign up through the link in bio.2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaunThis is your chance—don’t let it slip by! Show us what you’ve got and register here:https://bit.ly/3Y6LZU9

Nov 8, 2024 • 1h 27min
Secrets of Brand Building with Sahiba Bali and Shantanu: Lessons from Bollywood, Netflix & Zomato
Join Sahiba Bali, a dynamic professional known for her roles in acting, hosting Shark Tank, and her innovative marketing at Zomato. She shares insights on the importance of storytelling in brand building and how her diverse career blends passion and entrepreneurship. Sahiba discusses the authenticity needed in content creation, social media strategies, and the balancing act of fame while remaining true to oneself. Prepare to be inspired as she reveals her future goals and the secrets behind her success in a competitive landscape!
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