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"World of DaaS"
Byrne Hobart: Why Airline Loyalty Programs Are Really Just FinTech Companies
Aug 5, 2021
54:02
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Quick takeaways
- Airline loyalty programs have higher market valuations than the airlines themselves due to their powerful network effects and ability to monetize customer relationships.
- The airline industry benefits from a unique combination of fierce competition and network effects, with certain airlines becoming preferred choices for specific categories of travelers.
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Airline loyalty programs valued higher than airlines
Airline loyalty programs often have a higher market valuation than the airlines themselves. This is because loyalty programs have powerful network effects at the hub and route levels, making flying on a specific airline more attractive for certain travelers. The profitability of loyalty programs and their ability to monetize customer relationships contribute to their higher valuation.
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