Airline Rewards - Why Did They Never Materialize?

30 years ago, people were talking about how these like airline rewards essentially could become like the loyalty points that every business would use. And and in 30 years ago, they were in a better position to that than than they are to day. So i think there are the are at least two reasons for that. One is that airlines are in this kind of special category where you are generally spending a lot of money on the air line. But when you spend money on the Air Line, you're generally not spending your own money so there is this sort of socially acceptable kickback mechanism. It actually used to be even more extreme. In the early days of south west airlines, otey,

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