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Is It a Developmental World Analogy?
In countries that don't have a huge consumer banking system, so in a lot of countries, banking systems are more waighte towards business rather than consumers. So i would say that is a, that is the developing world analogy. Is a super aps are to under bank developing world. As a loyalty programmes are to hyper financialized develop worlds. The bet a c thing, you need some reason for consumers to use digital payments and not cash,. You need some system that acts as an interface between digital money and cash. And once you have it, then you can build a consumer facing a banking product very quickly.