Multicultural Sampling and Acculturation (ft. Mario Carrasco)

Mario Carrasco is a market researcher and he owns a market research firm called ThinkNow. Mario talks  about multicultural research and the challenges of building a panel, especially a multicultural panel. If you are a UX researcher, you should still listen to this episode because Mario gives practical advice about recruitment and building a panel. There’s also some wonderful dialogue about acculturation, immigration, and identity.