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4min chapter
Multicultural Sampling and Acculturation (ft. Mario Carrasco)
The Yzzi Research Podcast
How Niche Is Too Niche When Sampling
Mario talks about how niche is too niche when sampling, why mass marketing is inauthentic. He says the most successful brands are launching really niche campaigns. Mario: "I think we're going to see more and more niche marketing"
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