Multicultural Sampling and Acculturation (ft. Mario Carrasco)
The Yzzi Research Podcast
00:00
Can Anyone Build a Panel?
ThinkNow is a company that specializes in market research. Founder and CEO of ThinkNow says anyone can build a panel, but it's very cost intensive. Says the panel industry is becoming less attractive as costs are driven down. But he believes niche audiences will be more successful than larger companies.
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