3min chapter

The Yzzi Research Podcast cover image

Multicultural Sampling and Acculturation (ft. Mario Carrasco)

The Yzzi Research Podcast

CHAPTER

Can Anyone Build a Panel?

ThinkNow is a company that specializes in market research. Founder and CEO of ThinkNow says anyone can build a panel, but it's very cost intensive. Says the panel industry is becoming less attractive as costs are driven down. But he believes niche audiences will be more successful than larger companies.

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