Multicultural Sampling and Acculturation (ft. Mario Carrasco)
The Yzzi Research Podcast
00:00
Introduction
Mario is a market researcher and he owns a market research firm called Think Now. Mario talks about multicultural research and the challenges of building a panel, especially a multicultural panel. If you are a UX researcher, you should still listen to this episode because Mario gives practical advice about recruitment and building a panel. There's also some wonderful dialogue about acculturation, immigration, and identity.
Transcript
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