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4min chapter
Multicultural Sampling and Acculturation (ft. Mario Carrasco)
The Yzzi Research Podcast
Can Market Research Focus on Hispanic Audiences?
A culturation has long been used in market research among Hispanic respondents, but it's time to revisit its use. As American culture becomes increasingly shaped by diverse audiences, what are we accultrating to? "I just feel like the concept needs to be scrapped completely because it's dated," he says.
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