Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20

Aug 14, 2024

Bob Meijer, a Google Ads expert and co-founder of PPC Mastery, shares insights on modern search campaign strategies. He discusses the evolution of search advertising, stressing the need to adapt to user behavior and leverage automation. Bob dives into the balance between campaign consolidation and segmentation, offering best practices for performance optimization. He also explores keyword match strategies, comparing Broadmatch with Exact and PhraseMatch, highlighting the importance of a strategic approach. Tune in for actionable tips to boost your advertising results!

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Intro

00:00 • 4min

The Key to Scaling Beyond Google Ads

03:56 • 2min

Evolving Strategies in Search Advertising

06:06 • 9min

Campaign Management: Consolidation vs. Segmentation

15:17 • 9min

Navigating Keyword Match Strategies in Google Ads

23:56 • 18min

Closing Remarks and Community Engagement

41:42 • 2min