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Bob Meijer โ€” Modern-Day Search: best practices to drive results with Search campaigns | Ep 20

The PPC Mastery Podcast

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Campaign Management: Consolidation vs. Segmentation

This chapter explores the strategic choices in campaign management, emphasizing when to consolidate versus segment campaigns. It highlights best practices for structuring search campaigns to optimize performance through effective data consolidation and the utilization of Google's AI capabilities.

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