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Bob Meijer โ€” Modern-Day Search: best practices to drive results with Search campaigns | Ep 20

The PPC Mastery Podcast

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Evolving Strategies in Search Advertising

This chapter explores the transformation of search campaigns in digital advertising, emphasizing the need for advertisers to adapt to changing user behavior and search queries. It highlights the importance of simplifying campaign structures and leveraging automation in Google Ads for improved efficiency and performance.

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