The PPC Mastery Podcast

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

Discover the power of asking the right questions before beginning client work, as it can transform audits into strategic goldmines. Learn how tailored choice reviews can enhance recommendations and drive better Google Ads results. Dive into the essentials of conducting comprehensive audits that align with client goals while avoiding common pitfalls. Uncover the value of collaboration and pre-audits in understanding unique client needs. Plus, get insights on effective communication strategies that elevate advertising success and client onboarding.

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hubChapters:00:00 Introduction and Irresistible Offers00:38 Welcome to the PPC Mastery Podcast01:15 Spotlight on Lol: Inspiring The PPC Hub02:19 Lol's Journey and Client Success Stories03:21 Deep Dive into Irresistible Offers04:40 Case Study: Personal Training Business06:41 Case Study: Coffee Subscription Business14:20 Results and Impact of Irresistible Offers17:50 Challenges and Client Conversations22:10 Freelancing and The PPC Hub Community30:44 Final Thoughts and Advice for PPC Experts31:22 Closing Remarks and How to Stay Connected

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction and Guest Welcome01:00 Golden Nugget for PPC Experts01:45 LinkedIn Strategies for Client Acquisition03:19 Guest's Career Journey05:16 Challenges and Successes in Freelancing09:58 Specializing in Lead Generation14:42 Marketing and Client Acquisition Strategies19:14 Scaling and Future Plans25:42 Networking and Joining the PPC Hub25:49 Investing in Knowledge and Courses27:53 Impact on Skills and Confidence29:06 Honesty and Experimentation with Clients31:37 Freelancing Tips and Recommendations35:17 Red Flag Clients and Learning Experiences38:27 Productivity Hacks for Freelancers43:13 Final Thoughts and Career Advice46:08 Connecting and Wrapping Up

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditKat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction and Guest Welcome01:05 The Journey of House of Performance02:23 Building a Unique Company Culture05:53 Challenges and Growth09:02 Team Dynamics and Client Relationships17:25 Future Goals and Reflections22:37 Firing a Difficult Client23:13 Addressing Burnout in the Industry24:31 The Importance of Curiosity and Perseverance27:02 Specialization in Digital Marketing28:38 Balancing Work and Family Life32:05 Rapid Fire Questions38:53 Final Thoughts and Takeaways

Aaron Young, who runs the largest YouTube channel on Google Ads and founded Defined Digital Academy, shares his journey from failure to success in PPC advertising. He outlines the Bottom Up Funnel strategy, emphasizing high-intent keywords and the importance of foundational tactics over advanced strategies. The conversation delves into lead generation versus e-commerce strategies, evaluating campaign success, and the unique complexities of Performance Max campaigns. Young also highlights the value of mentorship and content creation in mastering Google Ads.

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction to Data Visibility and Collaboration00:30 Welcome to the PPC Mastery Podcast00:43 Guest Introduction: Dianta van Serksen01:12 SEO and Google Ads Synergy01:48 Dianta's Career Journey03:15 In-House vs. Agency Experience04:50 Breaking Down Silos in Digital Marketing06:27 Combining SEO and SEA Data09:35 Practical Collaboration Tips17:18 SEO Fundamentals for Google Ads Specialists27:21 Impact of AI on SEO and SEA34:24 Final Thoughts and Key Takeaways38:19 Closing Remarks and Contact Information38:52 Podcast Outro and Additional Resources

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters:00:00 Introduction to Google Ads Perspectives01:21 Caterina's Journey in Google Ads02:44 The Importance of Metrics Beyond Google Ads06:52 Understanding MER, AOV, and Customer Acquisition Costs10:49 Educating Clients on Metrics That Matter12:49 Incrementality Over Fluff in Advertising15:41 Cross-Channel Strategies for E-Commerce Success19:44 The Role of Logistics in E-Commerce Growth21:01 Reporting Metrics That Drive Business Decisions24:35 Rapid Fire Questions and Final Thoughts