Don't trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33

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🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

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🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

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Chapters:

00:00 Introduction to Google Ads Perspectives

01:21 Caterina's Journey in Google Ads

02:44 The Importance of Metrics Beyond Google Ads

06:52 Understanding MER, AOV, and Customer Acquisition Costs

10:49 Educating Clients on Metrics That Matter

12:49 Incrementality Over Fluff in Advertising

15:41 Cross-Channel Strategies for E-Commerce Success

19:44 The Role of Logistics in E-Commerce Growth

21:01 Reporting Metrics That Drive Business Decisions

24:35 Rapid Fire Questions and Final Thoughts