The PPC Mastery Podcast Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35
Mar 12, 2025
Aaron Young, who runs the largest YouTube channel on Google Ads and founded Defined Digital Academy, shares his journey from failure to success in PPC advertising. He outlines the Bottom Up Funnel strategy, emphasizing high-intent keywords and the importance of foundational tactics over advanced strategies. The conversation delves into lead generation versus e-commerce strategies, evaluating campaign success, and the unique complexities of Performance Max campaigns. Young also highlights the value of mentorship and content creation in mastering Google Ads.
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Focus on Foundational Truths
- Focus on foundational Google Ads truths instead of chasing advanced strategies.
- Tailor these truths to each client's unique needs for optimal results.
From Resort Owner to Google Ads Expert
- Aaron Young's Google Ads journey began when a marketing agency failed to deliver leads for his Bali villa resort.
- Driven by the risk, he learned Google Ads himself, leading to significant business growth and a career shift.
Connect Ads Data to Business Outcomes
- Business owners using Google Ads should prioritize the connection between Ads data and the company's overall financial performance.
- Focus on real business outcomes, not just positive metrics within the Google Ads dashboard.