Optimizing Google Ads for Lead Generation and E-commerce

This chapter explores the strategic use of third-party attribution tools and backend systems like Zoho and Salesforce to enhance Google Ads campaigns. It emphasizes the metrics important for evaluating campaign success, including conversion rates and search impression share, while discussing the complexities of e-commerce versus lead generation. The speakers also share insights on the importance of gradual changes in ad strategies and effective client interactions for improving lead quality.

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