Aaron Young
Google Ads educator and runs the largest Google Ads YouTube channel. His company Defined Digital Academy provides Google Ads education and services.
Best podcasts with Aaron Young
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Mar 12, 2025 • 34min
Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35
Aaron Young, who runs the largest YouTube channel on Google Ads and founded Defined Digital Academy, shares his journey from failure to success in PPC advertising. He outlines the Bottom Up Funnel strategy, emphasizing high-intent keywords and the importance of foundational tactics over advanced strategies. The conversation delves into lead generation versus e-commerce strategies, evaluating campaign success, and the unique complexities of Performance Max campaigns. Young also highlights the value of mentorship and content creation in mastering Google Ads.
Jul 14, 2025 • 1h 4min
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
Aaron Young, the #1 Google Ads YouTuber and founder of Defined Digital Academy, shares his expertise in optimizing Google Ads for businesses. He reveals common rookie mistakes, emphasizes the importance of tailored landing pages, and discusses methods for targeting quality leads. Aaron also dives into the impact of AI on digital advertising and offers insights on leveraging YouTube for growth. He highlights how smaller brands can compete effectively by utilizing unique messaging and shares personal tips on achieving a balance between work and family.
