The $100 MBA Show MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
Jul 14, 2025
Aaron Young, the #1 Google Ads YouTuber and founder of Defined Digital Academy, shares his expertise in optimizing Google Ads for businesses. He reveals common rookie mistakes, emphasizes the importance of tailored landing pages, and discusses methods for targeting quality leads. Aaron also dives into the impact of AI on digital advertising and offers insights on leveraging YouTube for growth. He highlights how smaller brands can compete effectively by utilizing unique messaging and shares personal tips on achieving a balance between work and family.
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Avoid Google Ads Impatience
- Avoid impatience when running Google Ads and recognize that conversions may have a lag time of weeks or months.
- Prioritize having multiple tailored landing pages that match your ad copy to prevent losing potential customers.
Google Ads Is Pull Advertising
- Google Ads is more of a "pull" advertising platform where ads respond to search queries, unlike social media ads which push content.
- Businesses must reverse their messaging strategy to maintain visitor attention after a paid click.
Set Google Ads Metrics Goals
- Aim for a click-through rate above 10% and a conversion rate above 5% to outperform most Google Ads campaigns.
- Start with a sustainable budget that generates 300-500 clicks per month to achieve meaningful data and scale profitably.
