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MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads

The $100 MBA Show

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Optimizing Google Ads for Higher Quality Leads

This chapter explores strategies to enhance Google Ads campaigns, focusing on targeting qualified leads using a 'bottom-up funnel' approach. It also compares Google Ads with other platforms, discussing budget allocation and essential performance metrics for tracking campaign success.

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