The PPC Mastery Podcast cover image

Bob Meijer โ€” Modern-Day Search: best practices to drive results with Search campaigns | Ep 20

The PPC Mastery Podcast

00:00

Navigating Keyword Match Strategies in Google Ads

This chapter explores the effectiveness of Broadmatch compared to Exact and PhraseMatch keyword targeting in search campaigns. It emphasizes the importance of a strategic approach and the necessity of using specific match types for optimal campaign performance, particularly in complex verticals. The discussion also touches on the potential evolution of campaign types towards broader targeting methods and the implications for marketers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app