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Bob Meijer
Founder of PPC Mastery. Shares actionable tips, strategies, tactics, and stories to inspire listeners to make more out of their Google Ads campaigns.
Best podcasts with Bob Meijer
Ranked by the Snipd community
Aug 14, 2024
• 44min
Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20
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Bob Meijer, a Google Ads expert and co-founder of PPC Mastery, shares insights on modern search campaign strategies. He discusses the evolution of search advertising, stressing the need to adapt to user behavior and leverage automation. Bob dives into the balance between campaign consolidation and segmentation, offering best practices for performance optimization. He also explores keyword match strategies, comparing Broadmatch with Exact and PhraseMatch, highlighting the importance of a strategic approach. Tune in for actionable tips to boost your advertising results!
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