Startups For the Rest of Us Episode 524 | Bootstrapping a Commodity SaaS
Nov 24, 2020
Michele and Mathias Hansen, co-founders of Geocodio, share their journey of bootstrapping a SaaS application in a crowded market. They discuss the importance of audience feedback and how it shaped their growth over 6.5 years. The Hansens delve into innovating within a commoditized space and the challenges of launching a HIPAA-compliant enterprise pricing tier. They emphasize the significance of customer relationships and a pay-as-you-go model that enhances affordability and flexibility for their users.
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