7min chapter

Startups For the Rest of Us cover image

Episode 524 | Bootstrapping a Commodity SaaS

Startups For the Rest of Us

CHAPTER

Navigating the Shift to Enterprise Sales

This chapter explores the transition from low-touch to high-touch sales models in SaaS, addressing the unique challenges and expectations of enterprise clients. It highlights the strategic significance of freemium models in nurturing user advocacy and driving corporate buy-in while balancing scalability and long sales cycles.

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