Michele and Mathias Hansen, founders of Geocodio, share their journey from a personal need to a thriving SaaS. They discuss the joys and challenges of growing a business as a married couple, emphasizing the importance of communication and intentional hiring in a remote environment. The duo explores the strategic use of contractors and virtual assistants to enhance flexibility. They also highlight valuing user feedback and reflect on their contentment in collaborating while balancing work and personal passions.

Michele and Mathias Hansen, co-founders of Geocodio, share their journey of bootstrapping a SaaS application in a crowded market. They discuss the importance of audience feedback and how it shaped their growth over 6.5 years. The Hansens delve into innovating within a commoditized space and the challenges of launching a HIPAA-compliant enterprise pricing tier. They emphasize the significance of customer relationships and a pay-as-you-go model that enhances affordability and flexibility for their users.