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What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
May 12, 2025
In an insightful discussion, Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, shares how AI is transforming brand visibility. She emphasizes the shift from traditional SEO to conversational AI, stressing the importance of accurate messaging to combat misinformation. The conversation dives into new marketing metrics and the role of micro-influencers in AI-driven landscapes. Lanuti also highlights proactive strategies brands must adopt to remain relevant in a rapidly changing consumer environment.
20:42
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Quick takeaways
- AI is transforming brand visibility by shifting from traditional SEO to conversational responses, necessitating brands to adapt their strategies accordingly.
- Ensuring accurate representation in AI search is crucial for brands to mitigate risks associated with misinformation and maintain competitive engagement.
Deep dives
The Urgency of AI Marketing
The rise of AI and its impact on consumer behavior calls for brands to adapt quickly to this new marketing landscape. Traditional search engines and algorithms differ dramatically from AI-powered search, where consumers receive direct responses rather than clickable links to websites. Brands must be concerned about how AI portrays their products, as inaccuracies and the potential for negative representation can lead to significant risks. Understanding AI-generated narratives and ensuring accurate brand representation in this space is essential for marketers to remain competitive.
