Marketecture: Get Smart. Fast. cover image

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Marketecture: Get Smart. Fast.

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Intro

This chapter discusses how brands can integrate AI technology into their marketing strategies to improve visibility and consumer engagement. Recorded at the Market Tech Live conference, it explores practical applications of AI in enhancing traffic and customer interactions in the digital marketing landscape.

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