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What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Marketecture: Get Smart. Fast.

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Adapting Brands to AI-Driven Search

This chapter explores how brands must evolve their strategies in response to the new dynamics of AI-driven search behavior influenced by large language models. It highlights the challenges of misinformation, the necessity for enhanced brand visibility, and the need to adapt messaging for AI's conversational nature. The discussion includes strategies for optimizing brand presence while emphasizing collaboration across various teams to navigate this transformative landscape.

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