What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Marketecture: Get Smart. Fast.
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Navigating Brand Visibility in the Age of AI Search
This chapter examines how AI search technologies impact brand visibility, focusing on the role of unconventional platforms and micro-influencers. It also discusses the evolving marketing metrics necessary for brands to thrive in a rapidly changing landscape influenced by AI.
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