Marketecture: Get Smart. Fast. cover image

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Marketecture: Get Smart. Fast.

00:00

Navigating Brand Visibility in the Age of AI Search

This chapter examines how AI search technologies impact brand visibility, focusing on the role of unconventional platforms and micro-influencers. It also discusses the evolving marketing metrics necessary for brands to thrive in a rapidly changing landscape influenced by AI.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app