Opening The Books: Beardbrand

Feb 16, 2024

Explore the journey of Beardbrand from organic YouTube success to cracking the Meta Ads code. Learn about strategic ad account building and optimization, Shopify analytics for revenue growth, and the importance of creative content in online advertising. Dive into bid caps, CPA targets, and balancing writing with video creation for effective marketing. Discover innovative strategies for engagement and get valuable insights on ad campaign optimization for long-term profitability.

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Introduction

00:00 • 1min

Exploring Marketing Strategies and Business Evolution at Beardbrand

01:24 • 5min

Navigating Meta Ads and Business Strategy

06:22 • 16min

Analyzing Customer Code and Revenue Growth with Shopify Analytics and Lifetimely

22:18 • 4min

Optimizing Ad Campaigns for Scalability

25:58 • 18min

Optimizing Ad Performance and Attribution Analysis

43:52 • 31min

The Value of Dissenting Opinions in Marketing

01:14:46 • 5min

Optimizing Ad Campaigns with Strategic Bid Caps and CPA Targets

01:19:22 • 18min

Exploring Chili Cookoff, Business Progress, and Ad Account Analysis

01:37:05 • 4min

Optimizing Online Advertising Campaigns

01:41:10 • 21min

Balancing Writing and Creation in Video Advertising

02:01:54 • 9min

Innovative Marketing Strategies for Enhanced Engagement

02:11:20 • 22min

Follow-up Guide and Sponsor Acknowledgment

02:33:13 • 3min

You probably know Beardbrand and its founder, Eric Bandholz.

Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels.

But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before.

So when Bandholz reached out to me to see if I could be any help as they handed the keys to a talented but green (as far as paid social is concerned) team member, Mike Lawson, I suggested he come on the podcast and build a plan from the ground-up, complete with screenshares of their actual Meta Ads account.

In this episode, you'll learn exactly how I'd build an ad account almost from the ground-up centering on a consolidated, broad-targeted, Bid Cap strategy, and you'll even get a follow-up a month after our initial recording to see how their efforts were going.

We referenced a lot of resources in this episode. Want access to all of them for free? Sign up for my email list below and I'll send them your way.

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EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means