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18min chapter
Opening The Books: Beardbrand
The Andrew Faris Podcast
Optimizing Ad Campaigns for Scalability
This chapter outlines a strategic approach to running ad campaigns in phases, starting with rigorous testing and optimization for click-through rates before scaling successful ads to broader audiences. The discussion emphasizes the significance of targeting specific audiences, leveraging messaging, and swift scaling of successful creatives. Additionally, it provides insights on financial analysis, cost considerations, and the importance of generating positive contribution margins for long-term profitability.
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