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31min chapter
Opening The Books: Beardbrand
The Andrew Faris Podcast
Optimizing Ad Performance and Attribution Analysis
The chapter delves into the intricacies of tracking advertising performance within a 28-day window on Meta ads manager, discussing ROAS targets, attribution settings, and revenue split analysis. It emphasizes adjusting numbers for break-even on first purchase and optimizing campaigns with a unit economics calculator. The importance of correct attribution setup, focusing on new customer revenue, and utilizing meta for accurate data interpretation is highlighted.
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Discover
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