16min chapter

The Andrew Faris Podcast cover image

Opening The Books: Beardbrand

The Andrew Faris Podcast

CHAPTER

Navigating Meta Ads and Business Strategy

The chapter delves into the speaker's journey with meta ads for customer acquisition, contrasting it with past organic success. It covers challenges faced in profitable customer acquisition, the shift to paid advertising on meta ads, and strategic approaches for long-term brand sustainability. The narrative also explores metrics analysis, cohort tracking, and understanding customer behavior for effective marketing strategies.

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