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21min chapter
Opening The Books: Beardbrand
The Andrew Faris Podcast
Optimizing Online Advertising Campaigns
This chapter explores the challenges of adjusting bid caps for online advertising campaigns to achieve desired outcomes, emphasizing the impact of bid limitations and creative quality. The conversation highlights the need for continuous adjustments in response to platform feedback and upcoming challenges like Black Friday dynamics. Strategies for incremental improvements, focusing on creative analysis and the importance of content quality in social media advertising, are discussed.
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Discover
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